Tuesday, April 26, 2011

Ethically Responsible AND Stylish: The IOU Project

Yesterday I returned from South America! A little early, but made it home safely. It was a beautiful vacation. I was able to relax, but the mosquitoes had a feast. I will have to show you all pictures at some point!

Anyways, I wanted to share with you something that really interests me. So you all know, I usually try to make references to fairly trade, organic, and ethically responsible products. Before I left for vacation, I received an email from a woman named Kavita who is a designer for a company called the IOU Project. I was really honored to receive this personalized email. She told me that she liked what I have been posting and wanted to tell me about what she has been working on. This company works to create garments that are 100% personalized. How so? Because each thread is hand woven by weavers in India, than sent to European craftsmen to assemble the pieces.

Another thing that I really like about this company is that the clothes are actually wearable! A lot of people are scared of sustainable and organic products because they feel that you still can't be in style. You can definitely look cute wearing this line.

Below I provided you with a video that better explains this company. I honestly feel really happy whenever I watch this. And you all know me, I'm not trying to sound cliche but it's the truth. So I hope you enjoy and suppose this movement, I know I do. Like them on Facebook, the link is below and visit their website. I've also provided you with some pictures of their garments. Love to hear your feedback and I'm sure the IOU Project would too. They will be launching in May 2011 so I would love to see how this project will take off! Enjoy! And remember to follow Vivant on Facebook, Bloglovin and Twitter as well as Google Friend Connect!


Photos from the IOU Project Facebook page.

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  1. I really like these checked shirts ;)

  2. Ooh I really like those plaid shirts. Very cool project!
    Thanks for visiting my blog Marissa:)
    Following you darling!

  3. I received an email from her too! It is interesting isn't it. xoxo


  4. What a great post. I've just liked them on FB. I love the the entire idea backing the company, wish there were more like them. And WOW check out their collection, it's awesome!


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