Working in retail (for me, Famous Footwear), you learn about the products you sell, and I'm sure you've learned that if you work in retail as well.
How many of you have heard of Bearpaws? And how many of you have heard of UGGS?
Well they are the same exact shoe. The only difference is the price, in which Bearpaws can be 50%+ cheaper than UGGS.
I have told that to many customers, and many have told me, "No, I have UGGS, they are much softer than these." I tell them to feel the inside to which then then reply, "Oh wow, these feel exactly the same as my UGGS."
Still don't believe?
I was doing shipment one day and my manager was telling something about the Bearpaw boots that we sell. Well, she was saying that when she worked at another Famous Footwear store, they had received an email. The email said that if they received any Bearpaw boots with UGG labels on them, SENT THEM BACK!
So what does this mean? The shoes come from the same factory, and different labels are put on the shoe. There is only a SLIGHT difference at the top of the boot. However I don't imagine that that would be a deciding factor, considering it is almost completely irrelevant when the boot is on the foot. (That's only my opinion). Personally, I never jumped on the whole UGG craze when it first came out when I was in middle school and I still do not own any to this day. UGG Boots Tall are $180 while Bearpaw's Emma Tall (the same shoe) are $90. If the quality is the same, then what are you paying $90 extra dollars for? Or $90 less dollars at that. What will/do you go with? The expensive name or the less known shoe with the same quality?
Below the UGGS are shown on the right, and Bearpaws to the left.
Images from the respective product's website.